Actors Protest AI-Generated Fake Videos Used in Movie Promotions

ChinaLLM Official

— 1 min read
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The Issue

Multiple actors are speaking out about AI-generated promotional content that depicts them in scenes they never filmed. One actor described it as "feeling so gross to see videos of yourself that not even you."

What Is Happening

In the age of "The Clippening" where social media clips are used to promote podcasts and shows, AI is now being used to create promotional videos that feature actors in scenarios they never participated in. This includes ads featuring nude scenes and intimate content that actors never shot.

Legal and Ethical Concerns

  • Actors likeness is being used without consent in AI-generated content
  • The content can be misleading and damaging to an actor reputation
  • Current laws may not adequately protect against this type of unauthorized use

The Broader AI Deepfake Problem

This is part of a growing concern about AI deepfakes and unauthorized use of personal likeness. As AI video generation becomes more sophisticated, the ability to create convincing fake videos of anyone is increasing.

Industry Response

The entertainment industry is pushing for stronger protections against unauthorized AI use of actor likenesses. The SAG-AFTRA strike in 2023 included demands for AI protections, and this issue will likely be addressed in future negotiations and legislation.

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